Fresh respect for domestic markets means providing content in local languages is an astute move. But if done in a hasty or lax manner, the intended messaging could get Lost in Translation, to borrow the title of the 2003 romantic comedy drama film. Hotels-Asia talks to an expert, Joanne Chan of IPPWORLD about how chains can avoid the pitfalls
Category: EXPERT VIEW
Which Chains Will Emerge Smelling Like Roses to Owners Post-Covid?
Answer: The ones who are open to realistic adjustments of the hotel management agreement in the face of a harsh environment, writes Darryl Agon, an expert who has a long experience with both sides
How Hotels can Adopt Artificial Intelligence Without Losing the Human Touch
Automation is not necessarily the answer to the industry’s labor shortage. The question is, “What needs to be automated?”, says expert in Data Science and Artificial Intelligence, Koo Ping Shung