As the first Pan Pacific Hotel in Europe, it’s no surprise the Singapore-based hotel group is eager to stamp the hallmarks of the brand in London, a city with no shortage of luxury hotels. Overall, it has fared well in our brand review
Category: BRANDS
Marriott focuses on Sheraton makeover in Asia after Covid setback
Asia is home to nearly one-third of all Sheraton hotels globally, so it is key to the brand’s transformation. But getting more owners to pour capital expenditure towards a refashioned Sheraton, when many of them want to recoup losses from Covid-19, may prove tricky. Still, it’s all good, says Marriott, as brand recall is high the region
After Buying Comes Hard Selling as Hyatt Works to Deploy Acquired Brands in Asia
Hyatt Hotels’ shopping bag is stuffed with new brands, with more to come when its acquisition of Dream Hotel Group is completed. After the buying comes the hard selling to get Asian owners to embrace its acquired flags such as Thompson Hotels
Langham Forays Into Midscale With Ying’nFlo Targeting Younger Clients
There’s everything in the soup pot catering to millennials and GenZers, from Accor’s Jo&Joe and Marriott’s Moxy, to co-living accommodations such as Hmlet and Ascott’s Lyft, not to mention the elephant in the room, Airbnb. Here comes another – Langham’s Ying’nFlo
What’s Behind Banyan Tree’s Move to Launch Five Brands at Once
There are good arguments against brand proliferation in the hotel industry. But a doubling of brands at Banyan Tree Group may be timely for the company, which continues to see healthy growth of its eponymous brand but slower take-up for Dhawa and Cassia
A Brand Named Clan Anchors Far East Hospitality’s Pivot From Mid-tier to Lifestyle
Effective use of real estate, product differentiation to achieve higher pricing, art of storytelling – Far East Hospitality’s new brand, The Clan Hotel, checks all these boxes. But opportunities may be limited beyond Singapore
IHG Starts Luxe Collection With Two Hotels in Asia
Rivalry among global chains to get independent hotels into their collections is up several notches, particularly in Asia