There are good arguments against brand proliferation in the hotel industry. But a doubling of brands at Banyan Tree Group may be timely for the company, which continues to see healthy growth of its eponymous brand but slower take-up for Dhawa and Cassia
Category: BRANDS
A Brand Named Clan Anchors Far East Hospitality’s Pivot From Mid-tier to Lifestyle
Effective use of real estate, product differentiation to achieve higher pricing, art of storytelling – Far East Hospitality’s new brand, The Clan Hotel, checks all these boxes. But opportunities may be limited beyond Singapore
IHG Starts Luxe Collection With Two Hotels in Asia
Rivalry among global chains to get independent hotels into their collections is up several notches, particularly in Asia